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Original research
THE GLOBAL REORGANIZATION OF MICHELIN: AN APPROACH FROM THE PERSPECTIVE OF THE MICHELIN MANUFACTURING WAY PHILOSOPHY IN THE MANAUS INDUSTRIAL HUBPages 123-130
Abstract
Daily, in large industries, there is a concern about the continuous improvement of production processes, and many problems can cause an overload on a production line. Therefore, the adaptation of a more connected manufacturing company that is aware of its responsibilities and is combined with the quality of the product becomes a key factor for the company to get rid of operational difficulties and know how to deal innovatively with the problems that arise. Because of this, the issue of this research is: how can we adapt a production model in which absolutely all the company's employees, from the typical worker to the top manager, remain interested in the success of the business? The general objective is to understand how Michelin's reorganization process took place in the Manaus branch by describing the results achieved by the company's Global Reorganization Projects. The specific objectives are: to explain the procedures established in the Global Reorganization Projects over time; discover the positive and negative aspects of the Project in an already consolidated corporate culture; and present the production management tools currently used by Michelin, especially at the Manaus branch. The research is a mixed case study, of the exploratory-descriptive type, with Content Analysis of the qualitative type. The results demonstrated the creation of a semi-autonomous environment, where internal responsibility and the simplification of operational methods are involved, and the Manaus branch has been implementing continuous improvement of production processes as factory digitalization advances.
Keywords: Production Process; Michelin Manufacturing Way; Management Tools.
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Isabella Alves dos Santos, 
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